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Caroline Veenman coaching

For Leadership Teams: When Your Success Strategy Creates Team Dysfunction

I work with leadership teams and founders to diagnose the patterns that keep brilliant people stuck in counterproductive dynamics.
 
The same pattern recognition I use with individuals - applied to teams.

Your team is talented.

But something isn’t working.

Someone over-functions. Everyone else becomes passive.

Someone needs to be needed. The company can’t scale.

Someone is always right. Everyone else stops contributing.

 

You’ve tried:

Better communication frameworks

Team-building exercises

Clearer role definitions

But the dynamic persists.

Because the problem isn’t what you’re doing.

It’s who you’re being.

I diagnose the success strategies each person is operating from , and show you how those strategies create the team dynamic you’re stuck in.

This isn’t just team coaching. This is pattern recognition.

I see:

The role each person occupies (often unconsciously)

How those roles interlock to create dysfunction

What each person is protecting by staying in that role

How those roles interlock to create dysfunction

The same capacity I use when working with individuals in close relationships, applied to leadership teams. I see patterns people can’t see on their own. And once you see your pattern, you can choose whether to keep doing it or stand differently.

Caroline Veenman coaching

The goal isn't just to see the pattern.

It´s to work together from a different foundation:

Responsibility without blame.

Integrity without morality.

Communication that’s clear and honest, in the moment.

Not because I teach you tactics.

But because you’re no longer operating from the unconscious strategies that created the dysfunction in the first place.

I start by diagnosing each person’s success strategy - usually through individual assessments and conversations.

Then I bring the team together to show them:

Each person’s success strategy

How those strategies create the current dynamic

What role each person is playing in maintaining it

From there, we work together over several months.

I interrupt patterns in real time. I reflect back who you’re being (not just what you’re doing). I hold the space for you to see your own role, and choose differently.

The exact structure depends on what your team needs.

Some teams need a full-day intensive to see the pattern clearly. Others need ongoing sessions where I interrupt the dynamic as it happens. I don’t have a fixed process. I respond to what I see.
 

Investment: From €15,000

Depending on team size and complexity.

Caroline Veenman coaching
Caroline Veenman coaching

Leadership teams of 4-10 people

Founder and co-founder teams

Executive teams stuck in repetitive dynamics

This work is for:

High-performing teams who aren’t performing as well together as they should

Teams willing to look at their own role in the dynamic (not just blame each other)

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This isn't right for you if:

You’re looking for tactical team-building exercises

You want quick fixes

You’re not willing to look at your own role in the dynamic

You’re hoping I’ll tell you how to fix your team (I won’t - I’ll show you how you’re creating the dynamic)

Caroline Veenman coaching

If this resonates and you’re ready to see your team’s pattern - whether or not anything else shifts - let’s talk.

Book a 20-minute exploration call to see if this work is right for your team.

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